Take, for example, a proposal for a project which needs to be evaluated and thought over before its implementation. Define a Proposal. A proposal is a written plan or a suggestion put forward for consideration by others. It is mostly formal. Business proposals are sent to the prospective client to obtain specific jobs.
Why is a Proposal important? Proposals are a way to pitch an idea and state your requirements. It is important because it provides information in writing and you can act knowing the implications of your choices and decisions. Proposals help in making a structured and logical argument to lay down every idea and point in your favor. What should a Proposal cover? Proposals must cover the following: Introduction: a brief overview of the issues, costs, and benefits Issue: The subject, the reason for the proposal, the main argument, etc.
Solutions: Step-by-step plan, potential obstacles and how to overcome them Qualifications: Your personnel requirement, experience, etc.
Conclusions: Add the budget, benefits and reinforce your final point. What makes a Good Proposal? What is the best way to conclude a Proposal? The best way to conclude a proposal can be: To summarize the key points of your proposal Focus on why action is needed Emphasize the benefits the action provides Add bullet points of essential information Add verbal highlights of your key benefits Close on a positive note and ask them to take action.To browse Academia.
Skip to main content. Log In Sign Up. Juho Pesonen. Raija Komppula. Annina Riihinen. These new senior trav- ellers differ from earlier generations in many ways, one of which has to do with the increasing use of information and communication technologies as part of their information search process. This study examines senior travellers as users of tourism information technology. A qualitative approach was adopted to provide insights into the topic, and nine Finnish seniors were inter- viewed.
The results were analysed using content analysis. The results show that senior travel- lers comprise a quite heterogeneous market with respect to the use of tourism information technology. However, there is no special marketing or website design that senior travellers really need: a good website will cater to both the needs of younger as well as older consumers. This typology contributes to our understanding of the heterogeneous use of tourism information technology by senior travellers.
Keywords: senior travellers; information search; website design; elderly; travel websites; pensioners 1 Introduction Lately, many different stakeholders involved in the tourism industry have emphasised the importance of seniors.
For example, the Finnish Ministry of Employment and the Economy has identified seniors as one of the main target groups for the Fin- nish tourism strategy, and Amadeus regards active seniors 50—75 year olds as an important tourist segment to focus on in the future.
The characteristics of senior travellers have become an important research topic because of the large market size and its potential for growth Horneman et al.
Senior travellers are now becoming a mainstream tourism segment and represent a considerable market for many businesses. But what is a senior travel market? There is no common definition for or understanding of what is meant by an older consumer market and at what age a person should be considered a senior citizen. Definitions vary from 50 years old e. Vigolo and Confente defined prospective seniors as people ranging from 50 to 64 years of age and seniors as people at least 65 years of age.
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Seniorship is also often connected to the age of retirement. Peter Laslett divides the ageing proc- ess into a third and fourth age, which depict different phases of ageing.
The third age refers to the active phase of ageing when the person has the possibility for self- fulfilment and extensive leisure time, is in good health and enjoys a secure livelihood as a pensioner. During the fourth age, people start becoming dependent on others as their health deteriorates. Already the problem of defining a senior citizen demonstrates the heterogeneity of this particular market segment within the tourism industry.
However, seniors also differ from younger generations in many ways e. Reece, ; Newbold et al. One of the major differences has to do with information search behaviour Javalgi et al. However, there is a new type of senior traveller emerging. People who are retiring now are more and more used to working with computers and interacting with different kinds of information and communication technologies ICTswhile many even have smart phones and tablets.
This requires us to start thinking about the senior travel market in new ways. Seniors are often neglected, not just as a tourist market but even as a research topic. This also means that heterogeneity within the senior traveller market is growing. For example, people living their third age are also much more likely to use ICTs during their travel search process than people al- ready living their fourth age Dinet et al.
Silver tourists may become travel goldmine
This study aims to fill important research gaps in the existing tourism literature by studying tourism information technology through the eyes of senior travellers. The focus is on examining how senior travellers use tourism information technology dur- ing various phases of the information search process and assessing the meaning of market heterogeneity with respect to senior travellers as users of tourism information technologies.
Additionally, the aim is to provide insights into how tourism informa- tion technology correspond to the needs of older travellers and highlight the attributes of an online travel service that they value. Thus, tourism informa- tion technology encompasses the websites that travellers use when they are searching for information either before the trip, during the trip or after the trip, their use of tab- lets and mobile devices, and their contacts with the hospitality provider infrastructure, such as self-service check-in machines.To browse Academia.
Skip to main content. Log In Sign Up. Carmen Emilia Chasovschi. Angela Albu. Shyam Sunder Patiar. Heli Tooman. Cubitus Handbook for Senior Tourism. The senior population has to be studied from the point of view of consumer behavior in order to identify their needs, habits and requests and to be able to provide goods and services capable to satisfy them.
Learning outcomes - Understanding the importance of senior population for the future of services activities; - Knowing the main consumer behavior of senior population toward services, especially tourism services. Increasing of senior population We are witnesses of unprecedented demographic phenomenon — aging of the global population — which began in European countries and North America, but also in Japan and Australia, and which is spreading across Asia.
This has major economic implications from several points of view, starting with the reducing of world workforce, more pressure on health services and finishing with creating a new, growing market for tourism. According to Boksberger and Laesserthis demographic shift will continue; in the yearthe United Nations estimate that will be 2 billion seniors, which means that every fifth person will be over 60 years and every sixth person will be over 65 year or older.
It will be the first time in history of mankind when the number of senior citizens will be greater than the number of children from 0 and 14 years Sniadek, The number of seniors and their participation in the population structure is given in the Table no.
This situation will dominate economies, countries and societies throughout the next century and, therefore, the senior market has been recognized as one of the most important consumer segments in general, and in tourism in particular Boksberger and Laesser, It becomes obvious that older consumers are an increasingly important market for a variety of goods and services.
As a result, some sectors have recognized the importance of the demographic and economic trends outlined above, from which, most notable are the tourism, leisure, and financial services industries Sudbury and Simcock, According to Sniadekthe senior citizen category starts at the age of 60 and can fall into several subcategories: Figure no.
Ages of senior population Source: Sniadek, J. Much research has indicated that seniors now are different from those in the past, they are healthier, spend more, travel more frequently, and stay away longer at greater distances. All these factors have to be considered for decision making in business involved in services and goods for seniors.
We can appreciate that at international level, there is a growing interest for studying the senior population from several points of view: demographic, health care and connected services, insurance and other financial services, consumer behaviour, tourism and leisure, transport and others.
The statistics from European level confirm the aging tendency of the population for all 27 countries without Croatia ; referring to the to the age structure in EUROSTAT point out to an increase in the average age of individuals that live in the 27 EU countries that shall reach The working-age population may be shrinking but the number of older people will carry on rising.
These demographic shifts — named adverse demography - may be tempered by people working longer. They would be even bigger but for an assumed net inflow of over 1m mostly young migrants a year.
Higher participation rates in the workforce and lower jobless rates may allow employment to grow a bit until the early s; thereafter it is expected to decline. Adverse demography will hurt European public finances. The commission expects a rise in annual age-related public spending in the EU of four percentage points of GDP over the next 50 years. Austerity already feels interminable, and there is no end in sight.
The median age of the EU population on 1 January was This means that half of the EU population today is The median age of the population in the Member States ranges from Note: EU excludes French overseas departments in Create an AI-powered research feed to stay up to date with new papers like this posted to ArXiv.
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: When speaking of trends, people tend to relatives arguments due to their fragile demonstrability. To prepare this chapter, we began with two objectives: first, to analyse trends in the tourism sector and their evolution, and secondly, in juxtaposition, to examine tourism trends from a socio-demographic perspective.
Our goal is to deepen our understanding of two types of tourism that are both future trends in the tourism sector, namely, senior tourism and accessible tourism. View PDF. Save to Library. Create Alert. Launch Research Feed. Share This Paper. Tables from this paper. Citations Publications citing this paper. Accessible tourism in Greece: What is the current status? Evangelia KasimatiParis Ioakeimidis Business Sibi Accessible tourism: the golden key in the future for the specialized travel agencies Gamze OzogulGunseli Gucluturk Baran Business Ways to improve the programs of development tourism in Kazakhstan Nazygul BatyrovaG.
Towards accessible hospitality : intersectional approach to rainbow tourism Anu Harju-Myllyaho Sociology Needs-driven based marketing strategies to attract South African outbound tourists Professor S. PerksNelson Mandela References Publications referenced by this paper.
CaiJoseph T. O'Leary Business SnepengerJesse J. Tourism for all Frances Brown Economics Related Papers.
Health Perception, Travel Concerns, and Senior Tourist Satisfaction
They did not actually join the group until they arrived in Kunming. Although the trip failed to live up to the promises made in the advertisements, Chen was generally satisfied because the package was extremely cheap and she did not feel pressured to purchase souvenirs or other unnecessary items.
Figures released by the National Bureau of Statistics in show that the number of Chinese aged 60 or older was million. Bythat number will nearly double to about million. However, 29 per cent of those aged 25 years and younger, and 17 per cent of people in the 26 to 30 age bracket, said they had no travel plans. Seniors only want to visit the most famous scenic spots as part of an arranged package A survey conducted last November by the Gerontological Society of Shanghai and East China University of Science and Technology found that many customers were dissatisfied with the services and products provided by travel agencies.
A retired teacher from Jiangsu province, who would only give her surname as Zhou, said she was abandoned in Beijing after she argued with the tour guides and refused to buy items in a jade shop. Her experience underlined a growing problem. One tour guide, who asked to be quoted anonymously, said the travel industry does not actively seek business from senior travellers because they pose too many risks while providing too little profit. She said one of the reasons that tours for seniors are so cheap is that the accommodation is often very low-quality.
Zhou, a retired teacher, said that she does not like starred hotels. The calibre of many guides is also low, partly because they have to pay tour companies to let them lead a group and are then forced to recoup the outlay via commission earned by directing travelers to specific, often expensive, stores where pressured buying is the norm. According to The Paper, an online news portal in Shanghai, many travel companies have now abandoned the senior travel market.
Yu Changjiang, of the China Silver Industry Association, said the mindsets of senior tourists will have to change if the situation is to be resolved. They need to avoid group tours that cost nothing or very little. That could help to standardise market practices. Things may be about to change, though, and senior tourists are likely to become more powerful as a result of growing demand. Ctrip said seniors, not younger people, would be the main force behind group travel in the future. Dun also said that many senior travellers have been influenced by their children.
Statistics from Ctrip show that many routes — such as Taiwan, tropical islands and trips to European countries such as France, Italy and Switzerland — are becoming classic choices for seniors. Unlike travel agencies that seniors go to directly, Ctrip started has started to push for growth via their children. And for our senior-tailored tours, safety and comfort are the priorities. Mmore leading travel service providers should be introducing real, tailored services for seniors.
Zhang Guangrui, honorary director of the Tourism Research Centre at the Chinese Academy of Social Sciences, said the current situation is not only a problem for cash-conscious elderly people, but for the industry as a whole.
Currently there are not that many tailor-made services for seniors, so if they have to spend too much and we provide products that are only appropriate for young people, they won't buy them. This article was originally produced and published by China Daily. View the original article here.
Whether you end up in Sanya, Shanghai or another destination in China seems to depend partly on what country you come from. In pics: From a telescope to mighty vessels, Chinese engineers have wowed the world with mega projects.
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Make your parties become magical to the Wizarding world of Harry Potter by sending your guests an invite with a Hogwarts Express ticket party themed invitation! But not anyone can board the Hogwarts Express.The elderly population presents a market of particular relevance to a large number of industries for its high purchasing power, comparatively higher than younger groups. Specifically, the tourism sector is emerging as one of the biggest beneficiaries of the aging process as a result of changes in the lifestyle of the population currently, more leisure-oriented than previous generations.
However, the tourist companies are facing difficulties in understanding these consumers, whose behavior is different as mentioned, from that of older people in the past.
So, this paper aims to identify the main characteristics of the senior consumers for the tourism industry, through three main objectives. The first one is focused on the tendency to travel; the second one is based on the motivation, pull and push factors; and finally, the travel characteristics of Spanish seniors.Europe Senior Tourism
Research findings showed that there are differences between travelers and non-travelers, depending on sociodemographic characteristics and previous travel experience, where the main reasons provided for not travelling included economic status and health. The literature about senior tourism is discussed in light of these findings. This is a preview of subscription content, log in to check access.
Rent this article via DeepDyve. These do not appear in any of the questionnaires in the research studies reviewed. Taking into account that the fieldwork was carried out inthe trips made during the previous year were made in Other sources of information used by those interviewed were lodging establishments themselves This means that the descendants of the baby boom generation are forced to change their place of residence for work reasons.
However, it is more likely that we again have a generation that have to suffer large-scale emigration to look for new job opportunities in far-off places and emerging powers. In this way, those countries that attract the new generations should pay special attention to this type of tourism. Aaker, D. Marketing research 6th ed. New York: Wiley. Alonso, J. Comportamiento del consumidor: decisiones y estrategia de marketing 5th ed.
Madrid: ESIC. Barcelona: Bosch. Anken, A. Psychographics and patronage behaviour of mature consumers in Thailand. International Review of Business Papers, 445— Bai, B. Determinants of travel mode choice of senior travelers to the United States.
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Senior sensitive segments: Looking at travel behavior. Chon Ed. Baloglu, S. Journal of Travel Research, 4012— Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8 332— Batra, A. Senior pleasure tourists: examination of their demography, travel experience, and travel behavior upon visiting the Bangkok metropolis.
Blazey, M. Travel and retirement status. Annals of Tourism Research, 19—